Business Automation & AI Workflow Systems

Automate the Work.
Scale the Business.

I build intelligent automations that connect your tools, eliminate repetitive tasks, and turn complicated business processes into simple, scalable workflows.

// connects n8n · Zapier · GoHighLevel · Make · OpenAI · REST APIs
Lead Captured
TriggerA new lead comes in from a form, ad, or landing page.
Webhook
WebhookReceives data instantly from forms, apps, websites, and APIs.
AI Processing
AI AgentReads the lead, scores intent, and decides what happens next.
CRM Updated
GoHighLevelAutomatically updates CRM records and triggers follow-ups.
Email / SMS
MessagingSends a personalized email and text within seconds.
Follow-Up
SequenceSchedules the right nurture sequence automatically.
Appointment Booked
ResultThe lead lands on a calendar with zero manual work.
The Tools Behind the Automation
n8n
Zapier
GoHighLevel
Make
OpenAI
Google Sheets
Gmail
Slack
Webhooks
REST APIs
CRM Systems
AI Agents
Capabilities

What I Automate

Six categories of work I regularly turn from manual to automatic.

Lead Automation

Capture, qualify, organize, and follow up with leads automatically — the moment they arrive.

CRM Automation

Connect lead sources, CRMs, pipelines, notifications, and follow-up systems into one loop.

AI Automation

Use AI to classify, summarize, generate, analyze, route, and respond to information at scale.

Workflow Automation

Replace repetitive manual processes with reliable systems that run the same way every time.

Marketing Automation

Automate email, SMS, campaigns, lead nurturing, and customer journeys end to end.

Business Process Automation

Connect multiple tools and build complete, end-to-end systems that run your operations.

Process

From Manual Process to Automated System

The same four stages, every project — in this order, for a reason.

01 / DISCOVER

Discover

Understand the business process and identify where repetitive tasks are costing time.

02 / DESIGN

Design

Map the process into a logical automation workflow before a single tool gets touched.

03 / BUILD

Build

Connect apps, APIs, AI systems, databases, and communication tools into one workflow.

04 / OPTIMIZE

Optimize

Monitor performance, remove bottlenecks, and keep improving the system after launch.

Live Examples

Automation in Action

Three systems built the way they actually run in production.

Lead Generation Automation

Facebook Ads → Booked Call
Facebook Lead
Webhook
n8n
AI Lead Scoring
GoHighLevel CRM
SMS
Email Sequence
Sales Notification

AI Customer Support

Inbound Message → Resolved Ticket
Customer Message
AI Agent
Knowledge Base
Decision
Answer Customer
Update CRM
Notify Team

Appointment Automation

Form Fill → Confirmed Booking
Website Form
Lead Validation
CRM
Calendar
Confirmation SMS
Email Reminder
Follow-Up
Portfolio

Systems I've Built

A few of the workflows behind the results — click any card to see the diagram.

Lead Follow-Up System

ProblemLeads were tracked and followed up manually, so most went cold before anyone reached out.
SolutionAn automated capture-and-qualify system connecting forms, n8n, AI, GoHighLevel, email, and SMS.
Toolsn8n + OpenAI + GoHighLevel + Webhooks
ResultAutomated lead routing and follow-up, every time, with no manual handoff.
Form
Webhook
n8n + AI
GoHighLevel
SMS + Email

Support Inbox Triage

ProblemSupport tickets sat unsorted, and simple questions took as long to answer as urgent ones.
SolutionAn AI agent that reads every ticket, answers common questions instantly, and routes the rest.
ToolsMake + OpenAI + Slack + CRM
ResultResponse time dropped, and the team only sees tickets that actually need them.
Ticket In
AI Agent
Decision
Slack Alert
CRM Logged

Booking & Reminder Engine

ProblemNo-shows were frequent because reminders were sent manually, or not at all.
SolutionA full booking pipeline from form to calendar, with automatic confirmation and reminders.
ToolsZapier + Google Sheets + Gmail
ResultNo-show rate dropped, with zero staff time spent chasing confirmations.
Form
Calendar
Confirmation
Reminder

Ops Reporting Pipeline

ProblemWeekly reports were assembled by hand from five different tools, every single week.
SolutionA scheduled workflow that pulls data from every source and builds the report automatically.
Toolsn8n + REST APIs + Google Sheets
ResultA report that used to take half a day now finishes before anyone logs in.
Schedule
API Pull
Sheets
Report Sent
0%
LESS MANUAL WORK
24/7
AUTOMATED WORKFLOWS
0+
TOOLS CONNECTED
POSSIBILITIES TO AUTOMATE
Ric — automation specialist
RIC · AUTOMATION SPECIALIST
About

I Build Systems, Not Just Automations.

Most businesses aren't short on tools — they're short on tools that talk to each other. I focus on the connections: the handoffs between apps, CRMs, inboxes, and AI models where work quietly gets stuck.

Every project starts the same way — mapping how the business actually operates today — then ends with a single connected system that runs on its own, so the team can focus on the work that actually needs a human.

Forms
CRM
Inbox
Sheets
Automation Layer
Time Saved
Fewer Errors
Faster Response
Try It

See What Automation Looks Like

Press run. Watch a lead move through a live workflow, start to finish.

New Lead
AI Qualifies Lead
CRM Updated
Sales Team Notified
Follow-Up Sent

What Are You Still Doing Manually?

Let's turn repetitive tasks into automated systems that work while you focus on growing your business.

Contact

Let's Build Your Automation.

Tell me what's eating your team's time, and I'll tell you exactly how I'd automate it.

ricautomates.com
Request received — I'll follow up within 24 hours.